3 Tips to set yourself up for success on Pinterest

Success on Pinterest is a result of many actions taken.  Over the years of working on my own Pinterest and client accounts I have honed in on a few things to focus on for success.

I’m diving into a few select tips on how you can set yourself up for success. If you’re looking at using Pinterest or if you’re currently on Pinterest for business, and you’re trying to figure out how to best approach the platform and best integrate it into some of the other marketing efforts that you’re doing for your business.

Success On Pinterest – Tips For Business

Tip #1: Focus on Setting Goals For Pinterest…First

When it comes to looking at Pinterest for your business, with anything else that we do in business, we want to make sure that we are setting ourselves up for success.

We do that by setting goals. 

We do that by setting our intentions from the get-go as to why we are about to take this on in our business.

When we take something new on, it is going to cost us in terms of time, energy and sometimes finances to invest into that something.

Set those intentions up front so that you always have those mile markers, and can track your progress towards hitting those goals.

So when it comes to goal setting, the tips that I highly recommend are making sure that if you’re looking at Pinterest, you are choosing goals that are specific and measurable.

So what does that mean? 

It doesn’t mean setting a generic goal of “more traffic”

Choose goals that are specific and simple to measure for your business

This looks like increasing email list subscribers, growing your FB group community, or something similar.

You can easily track those numbers, and you can track specifically who is coming from Pinterest.

Another goal is sales. 

You can easily track sales either directly from traffic to maybe a digital product, a lower ticket offer that you have.

Track the sales that you get directly from Pinterest. You can track sales further down the funnel,  That you get coming from Pinterest as well.

Tip #2: Determine The “Why” Behind Each Goal

Make sure you determine the reason behind that goal.

Increasing those email subscribers has an impact both in your business and in your life.

Think through how it impacts your life. Your life outside of your business will more than likely be your biggest motivator.

What does that mean to your business?

Do those sales in digital products impact your business in some way?

Will a lower ticket offer free up some of your time? Especially if you could create a way to sell it using Pinterest?

How does that impact your business? 

What impact to that have on your life outside of business?

If your business relies mainly on 1:1 work with clients, something like growing an email list can be very powerful for your business.

It’s pivotal because now you are growing an audience.

That audience can contribute to your business in so many ways.  Beyond the referrals and the 1:1 work.

You are now in the process of creating a community to nurture to which you can also sell.

The sales you can create down the line from that email list community will translate into more freedom.

Diving deeper, past the number of subscribers and painting the picture of that future is your motivation.

So determining the why behind those goals is super important.

Success On Pinterest Tip #3: Prioritize Your Goals For Pinterest

Don’t approach Pinterest with 10 goals to work on.  Once you’ve done the work above in tips 1 & 2, it should be easy to see what is most important to you to get started with.

Pick your top 1-3 goals.

So if your goal is to say, grow that email list, build that community, then you can figure out, okay, how am I going to do that?

How am I going to grow that list? 

Because no matter how you shape that you will ultimately pull people in from Pinterest.

It could be you’re growing your email list from a paid product. Or, you’re growing your email list from a free product.

Maybe you’re growing your email list from somebody just to booking a session, a free session with you or something along those lines figuring out which of those goals is your number one goal is what is going to drive everything that you do from day one when you work on the Pinterest platform.

So those are my three tips for setting yourself up for success on Pinterest, and it really centers around setting your intentions for the platform, setting those goals so that you understand where you’re going.

If you’re ready to kickstart Pinterest for your business, make sure you grab your FREE Pinterest Kickstart guide!