To Sell digital products from Pinterest, what we are actually talking about involves breaking down the customer journey.
Your customers are on a path to finding a solution to their problems.
Those who are searching on Pinterest are likely searching for an entry level solution.
Yes digital product sales do happen straight from Pin to a product, but most likely that customer has interacted with your other content prior to buying.
Pinterest is a top of funnel source of leads for cold traffic.
Keeping that in mind, we have to focus on the steps and the experience your customers have while they interact with you online.
What we are covering in this series are the steps that your customer takes with you BEFORE they get to that point of checkout.
Today, we are breaking down Part 2 in this 4 part series of that customer journey from Pinterest to customer…your pin designs!
Sell Digital Products On Pinterest Tips:
What role do your Pins Play in the customer journey?
In a sea of images, your pin is literally the first encounter someone else has with you!
Your pin designs are legit a fist impression of you and your brand.
This is a huge piece of the customer journey!
Pinterest is a visual search engine, it is the design that will not only catch their attention, but also help them determine if you are right for them.
All of it happens in seconds!
Here are 3 tips to creating Pin designs that get the click!
Tip #1: Focus on the images and the visuals you pull into your pins
You want to create images and designs that help to pre-frame your visitors as to what is on the other side of the pin.
They have to be able to see themselves as a part of the content on the other side.
This can be done through simple uses of
- photos
- flat lays
- product mockups
- colors
- fonts
Images and designs vary from one industry and even one search term to the next.
I highly recommend doing your research before creating designs for any pieces of content you are creating pins for.
Pinterest will show you what people are engaging with and clicking on when you do this research on the platform.
Make some notes as to what types of designs are ranking high in the search feed.
Get Your FREE Pinterest Kick Start Guide!
- A Simple 5 Step Process To Kicking Off Your Pinterest Account
- Step By Step Checklist
- 2 Bonus trainings to help kick Pinterest off right!
Tip #2: Crystal Clear Copy On Your Pins
The text and copy on the pin has to hook their attention and tell them clearly what they can expect once they click.
Your pin copy can speak towards the solution that you offer!
This is why knowing what your customers are actually typing in to Pinterest can help SO much!
Speaking to the solution helps users understand and determine if clicking to your content is the right step for them.
The images we focused on in tip #1 help to stop the scroll, but its your copy on the pin the helps the right people self select to your offer.
The clearer you are, the better your chances at getting the right people self-selecting to your content!
Tip #3: Have a Call to action
People can look at an amazing Pin and think to themselves it could be the right thing for them…but then they keep on scrolling.
In a split second, they are determining if what you have is right for them.
The first 2 pieces can come together beautifully, but you can still lose people in the scroll.
A clear call to action gives the next step for the right people.
It also helps to define what they are going to get when they click through.
It’s BEYOND frustrating for people to take the time to click on your pin…only to have it be nothing like what they expected.
📌If it’s a blog post…tell the to READ MORE HERE
📌If it’s a freebie…tell them to DOWNLOAD
📌If its a digital product…tell them to SHOP HERE
These CTA’s tell your user not only the next step to take, but also help them to see IF this is the next step they want to take.
Putting these 3 pieces together helps to grab attention, speak to, and call to action your ideal people. It helps guide your customers on a journey which is everything you need to sell digital products on Pinterest!
Everyone else can keep scrolling, because at the end of the day we only want the right people to click over and ultimately opt-in to our world!
I hope these tips were helpful!
If you’re ready to get your business up and running on Pinterest, make sure you grab the FREE Pinterest Kickstart guide here!
Get Your FREE Pinterest Kick Start Guide!
- A Simple 5 Step Process To Kicking Off Your Pinterest Account
- Step By Step Checklist
- 2 Bonus trainings to help kick Pinterest off right!