Sell Digital Products On Pinterest
Part 4 – Nurturing Relationships

To sell digital products on Pinterest, there is a process that both your business has to be set up for, AND your clients have to go through.

All of this helps you meet your clients where they’re at, offering value and building an authentic relationship with them.

It takes trust from someone to make a low ticket purchase from you, AND to download your freebie.

Remember, people who find you on Pinterest are new to you. They don’t know who you are. This means they have to build some level of trust with you, before they take any action.

Today we are covering step 4, in our 4 part series on selling digital products using Pinterest.

If you missed the first 3 parts, I am including links at the bottom of this post for you to check them out.

Today we are diving into how we can better nurture those relationships with new leads from Pinterest.

Because building those relationships is how we build our business.

Let’s dive in!

Sell Digital Products On Pinterest Tips For Nurturing Relationships

Tip #1: Welcome Them Into Your World

When someone just meets you through your content, AND says yes to your freebie…make sure you have a system to welcome them into your world.

You don’t want to just collect emails into the great abyss that is your email list. You want to continue to build that relationship.

Pinterest lends itself REALLY well to building your email list.

Typically through your blog content, visitors will find and opt in to your email list.

During this time they are engaged with you, the are open to getting to know you and more about what you have to offer.

DON’T MISS THIS OPPORTUNITY.

If you don’t have a welcome or nurture sequence set up in your email service provider, get one going.

Especially if you are running a part of your marketing through your freebie and email list.

This initial welcome is more of a person 1:1 meet and greet for new people in your world.

Take them through this process of continuing to nurture them BEFORE they join your regularly scheduled emails.

Tip #2: Build The Relationship By Continuing to Add Value

I LOVE to base this off why they opted in to your email list in the beginning.

What freebie did they opt in for?

What are some other points of value you can send them in your follow up emails?

This added value helps them to get the most out of the freebie they have, AND helps them take action by implementing the things they need to in order to solve their problem.

Let’s say the downloaded a free checklist.

Your follow up emails could include some tips for some of the items on that checklist, or even a quick video tutorial (not found anywhere else).

Either way, you are helping them to implement the checklist, which then helps them to get results.

We both know that your freebies and emails will never be as good of a solution as your programs, courses, coaching or services.

BUT, they also might not be ready to take that big of a step with you yet.

That’s why, getting them quick wins where they’re at helps to further build that trust with you.

The entire process of selling anything from Pinterest starts by understanding that your clients and customers will always move at THEIR own pace.

You can’t control how or when or who they purchase from.

BUT, we CAN control the value we deliver, the customer experience we provide, and removing barriers for them to make a purchase.

Which leads me to my final tip…

Tips #3: Combine Adding Value With Asking For The Sale

Once someone has gone through your welcome sequence, and they’ve had time to implement your free content, now they become a part of your bigger community.

This is where you are consistently reaching them with added value while building a relationship through email.

THIS is where the heart of your business lies.

Not on social media, heck…not even on Pinterest.

Pinterest is the traffic tool we used to connect with these new people. Now, they are a part of our business.

My biggest tip to you at this point in your customer’s journey is to make sure you are showing up consistently.

Whether that’s weekly, 2x/month, monthly or daily.

Stick to a consistent schedule.

Here is also where we balance the added value with an ask to take the next step.

You can mix up what’s in your emails each time too.

The theme of the content you’re sending, and the call to action. Your CTA doesn’t have to be the same every week. Sometimes it works to use the next best step for your email community as a consistent CTA.

Then, when you are promoting an offer, the CTA will obviously change if you roll out a sales sequence.

All in all, Pinterest is a tool for traffic. It allows us to connect with people we may not have otherwise made a connection with on social.

It also connects us with people who are actively searching for a solution to a problem…problems that we happen to solve.

Pinterest is not the be all end all for our sales.

Some sales will happen straight from the Pinterest (especially as they gravitate more towards a shoppable platform), but MOST of your sales will come from the relationships you build OFF Pinterest.

There is SO much power in being connected with the right people at the right time. NEVER discount the website visitor or email sign up.

Those are real people making a connection with you!

And they may become a higher ticket client down the line.

If you missed the first 3 articles in this 4-part series, here are the links to check those out:

Part 1: Target your ideal clients and align your offer: https://levelupbusinesscreative.com/sell-digital-products-on-pinterest-part1/

Part 2: Pin Designs That Get The Click: https://levelupbusinesscreative.com/sell-digital-products-on-pinterest/

Post 3: Delivering on the Promise & Clear Next Steps: https://levelupbusinesscreative.com/sell-digital-products-on-pinterest-part-3/

If selling digital products on Pinterest (or any products/services) are of interest to you, make sure you grab your FREE Pinterest Kickstart guide!