Top Pinterest SEO Tips To Get Found By Your Dream Customers

These Pinterest SEO tips are a few of the key pieces you need to get found by your dream customers.

To put it simply, Pinterest SEO helps you get visible to the RIGHT people on Pinterest.

When you’re looking at Pinterest as a Platform, remember it’s not a social media platform…it is a visual search engine.

In order for your content to get found, you have to have the right keywords in the right places.

This is where Pinterest SEO comes into play, which is what we’re talking about today.

First, I should define for you what SEO means. SEO stands for “Search engine optimization” which you may have heard related to Google because it is the mother of all search engines.

Let’s dive into the tips!

Pinterest SEO Tip #1: Start With Pinterest as a Research Tool First

Open up Pinterest and start searching on behalf of your business.

If you have topics you create content on, a freebie or lower ticket paid offer use Pinterest to figure out what people are searching for related to your niche.

Pinterest will guide you on your search just as it guides your customers on their journey.

Let’s say you’re in the social media marketing industry.

You create content surrounding certain topics and give tips related to your business and the clients you work with.

You can use Pinterest to hone in on the keywords and phrases people are ACTUALLY searching for.

From this you can create a list or keyword bank. It’s as simple as opening up a fresh Google Doc!!

These keywords can give you ideas for future content also!

Your research on Pinterest should deliver you the actual terms people are using which is SO powerful!

Researching on Pinterest in general will give you a ton more insight into the minds of your customers.

Tip #2: Add these Keywords into your marketing plan (ON PINTEREST)

You’ve taken the time to do the research. You maybe even have a list of words that you’ve written out!

Great!!

Keep that list handy for these next couple of steps.

Those keywords become a part of your marketing plan. For the purposes of today’s tips we will focus on putting those keywords within the content you’re creating for Pinterest.

So in this step, those keywords are placed within your content ON Pinterest.

This includes your:

• Pin Titles
• Descriptions on your pins
• Pin Copy within the Pin Image (yes Pinterest can read this)

Tip #3: Add these Keywords into your marketing plan (OFF PINTEREST)

So here we are focused on making sure those keywords are added within your blog post content.

Pinterest reads keywords both on the platform AND OFF the platform.

Having the keywords match both on the pin and on your post signal to Pinterest that you are actually providing the right content when someone clicks.

This helps to boost Pinterest’s confidence in you as a creator on the platform, which in turn helps to boost you’re distribution, reach and visibility,

In other words, it helps you get found by your customers on Pinterest.

This is why having keywords and content as the cornerstone of your Pinterest strategy works collectively over time.

One blog post builds on another.

Your content ranks easier and higher as Pinterest get’s to know you, what you have to offer, and how they can best match you to your customers!

It’s way more than just creating pins that point somewhere.

You have to get traction on Pinterest, but you also have to have a plan for that traffic once it hits your website. But…that’s for another day =)

If this was helpful and you’d like to get started with the exact steps needed to market your business on Pinterest, click here to grab your FREE Pinterest Kickstart Guide!