How To Build Online Community Using Pinterest

How do you actually build an online community using Pinterest? Yes, you can use Pinterest to grow your community with the end goal of growing your business.

Pinterest truly bridges a gap between your business and an audience of people who otherwise have never heard of you.

So how can you utilize Pinterest to grow your online community and business?

That’s what we’re talking about the things that have to come into play first…before you ever touch your Pinterest account.

Tip #1: Have an offer that solves a problem

By “offer” I mean anything that would help a complete stranger with their problem. This can be through:

• Free Content
• A downloadable or printable freebie
• Low ticket digital products or offers

At the core, Pinterest is matching users with the best content that will help them solve their problem.

Your “offer” needs to be positioned to be the solution for your ideal customers.

People find you on Pinterest through search. If you are positioned to provide them value they will click off of Pinterest to learn more about you.

This is the first part in building a community from Pinterest is making that first connection with the right people.

Tip #2: Walk With Your Customers on Their Journey

Everyone searching on Pinterest is at a different phase in their journey.

That first “yes” that a new potential gives you is by clicking over to your website. Making sure you have their next steps in mind helps them to take those actions.

When someone clicks from Pinterest to your website, its a make or break moment for their experience with you.

Your top priority is make sure you’re delivering on the value that you promised on the pin.

Give them the best experience possible here because this is their first impression of you.

The next most important step is to make sure you have a clear path for them to take next. This is a single call to action. Asking them to opt-in to the next level. Your freebie or lead magnet designed to serve them at a slightly higher level.

Tip #3: Always Be Nurturing That Relationship In Your Online Community

Not everyone is a quick “yes” to make a purchase from you. Many of those you connect with on Pinterest will need added time to get to know you.

Think of Pinterest as a Top Of Funnel platform. It helps to generate target leads to your business and from there, new potential customers can self select if they want to continue to hang out with you! =)

For those that want to continue to hear from you via email…this is an AHMAZING opportunity build a relationship with someone!

Even if they haven’t bought anything from you, they are giving you their most valuable asset…their time and attention.

Use it wisely my friend!

Remember that traffic coming to you from Pinterest…those are real people. People who need help! If you show up and serve them when they need you most…you will be remembered.

Which is far better than being forgotten like the last spammy ad they came across.

If you found this helpful and are looking for a way to get started on Pinterest, make sure you check out the Pin Power Profile Kickstart! Your guide to getting Pinterest set up without the fluff!