How to Leverage Pinterest Traffic For Your Small Business

Pinterest traffic…how exactly do you get those hot leads and sales into your business?

Pinterest is an AMAZING traffic tool for your business! Period…end of story!

However, that traffic and those users are completely different compared to those following you on other social media platforms.

Pinterest users are different!

To best leverage the traffic your business gets from Pinterest, it’s best to really understand what makes them SO different and unique.

The audience you are building on social media, they are following you for a reason.

Because they are following you for a reason…they are already somewhat warm to you.

Your people on Pinterest, they are not interested in you whatsoever. I know that stings a little right? =)

People using Pinterest are in search and discovery mode. They are looking for something and it’s Pinterest’s job to help them find what they are looking for.

Here are a few things to keep in mind as we look at leveraging that traffic from Pinterest.

Pinterest Traffic Tip #1: Pinterest Traffic Is “Top Of Funnel” Traffic

What does that mean?

It means that the people who find you for the first time on Pinterest are 100% new to you as a business owner and brand.

This means that when you are using Pinterest as a marketing tool in your business, that top of funnel traffic is not likely to convert right away.

They need time to get to know you, and build trust with you before they give you the time of day to make a buying decision.

Pinterest is the point where you are starting to pull people into your world from the online space.

The only thing they care about is solving their problem.

Tip #2: Pinterest Users Are Early on In Their Customer Journey

One misconception about Pinterest marketing is that it’s easy to book those higher ticket offers using it.

NOT with the Pinterest user who just meets you for the first time…unless you’re in a specific niche where your services literally will help someone sleep better at night!

MOST of us will focus on getting visible to our customers from Pinterest at a place early on in their journey.

So for example, your 1:1 high ticket coaching clients may not be searching how to DIY their problems.

Those clients, they’re beyond this point. BUT…they were there at one point searching for solutions in the past.

Figure out the best way to get visible to your early customers through your content and offers! This is the best way to create a warm lead out of cold traffic!

Tip #3: Leverage Pinterest Traffic by creating a path for your customers

It’s one thing to get visible to someone on Pinterest. It’s another to walk with them through a journey that both serves them and build’s trust.

Leveraging traffic means you’ve thought through the steps someone takes from when they first meet you, until they purchase from you.

Those steps are an important part of the process to build trust with your potential customers, whether they make a purchase or not.

Building trust is earned over time…because organic relationships CAN’T be Amazon Primed to your door!

As you begin your journey into Pinterest marketing, you will continue to evolve this process.

The most important piece of Pinterest, is having the mindset from day 1 that this is a LONG. TERM. GAME!

Pinterest is something that will support and supplement all of your other marketing that you’re doing.

The traffic from Pinterest compounds to your business over time…which is SO much more powerful compared to the lifespan of your last post on social media.

If you’re ready to kickstart Pinterest in your business, click here to grab your FREE Pinterest Profile Kickstart guide!

Take the first few steps in getting Pinterest going in your business today, so you can start to leverage that Pinterest traffic tomorrow!