How to Create an Offer – For Online Business

How to create an offer for Pinterest that resonates?  So often we create offers based on what we “think” our people want.  Not what they are actually looking for.

So exactly. How do you create an offer that sells, especially if you’re a business owner, a service provider, a coach in any capacity, and you operate your business solely online, or a majority of the part of your operations are online.

How do you create an offer that really resonates with your people? 

Today we’re going to talk about a few tips on how to create an offer for your online business.

Typically an offer is when we package together something beyond just the product or service.

Creating an offer goes a few steps beyond this, speaking directly to your target customers, and their desires.

When creating your offer, it helps to outline the outcome, results, and benefits that are going to be transformative for your customer, who is going to be purchasing that offer.

Today I’m covering three, getting started tips on how to create an offer for your online business.

HOW TO CREATE AN OFFER: 3 TIPS FOR GETTING STARTED

Tip #1: Know The Problem You Solve…and Where Your Customer is At

So it’s one thing for you to offer a service, to offer a coaching package, to offer a solution, but you have to know the underlying problem that you solve.

You have to be able to step into the shoes of your customer and also know where they’re at. 

Where they’re coming from, what they’re thinking, what they’re feeling, and what they’re going through.

What is going on in their world?

 How can you then solve their problem with an offer that meets their needs?

Speak to the problem that you solve. 

So this problem could be anything, but it means looking outside of what you think the problem is.

It means, looking directly at your customer and how they are describing their problem, or talking about their problem.

Are they aware that this is their problem? 

Are they talking around it? 

Figure out how your customer is talking about their problem, and also figure out where they’re at on their customer journey.

For example, let’s say your offer is a done-for-you service.

It is a higher level, or higher ticket offer.

If you’re targeting someone who is just searching for DIY solutions, you may struggle signing them as a done-for-you client because they are currently trying to solve this problem on their own.

It’s ok if this is your main goal, just understand that the path to signing that client is a much longer route.

They’re just beginning their journey towards finding a solution, and speak to that person based on where they’re at.

When they’re early on in their discovery process, in their customer journey, it’s going to be harder for them to make that jump from just beginning, just learning about how to solve the problem.

Tip #2: Determine Your “No-Brainer” Solution To Their Problem

So what is going to be a no-brainer for your customer?

So let’s say you, you offer those higher level services, you offer the coaching, and now you’re looking at creating an offer for somebody that maybe is a little earlier on in their journey.

You’re not expecting the person that just joined your Facebook group to then purchase your high ticket, mastermind or high ticket offer.

You’re focused on what that person needs, who is new to my world and just learning about and building this relationship with me.

What can I give them? 

What’s a no brainer for them, based on where they’re at on they’re journey.

Now if they’ve never met you before, they are considered cold traffic. 

Someone who has never met you before, only cares about solving their problem.  That’s it.

If you can show up, and clearly help them understand that you have the solution, that’s how you create that “hell yes” offer in your customer’s minds.

For brand new people,  a free offer is likely going to be more of a no brainer.

Even a low ticket $7 offer can be a hurdle to a stranger, depending on the urgency of the problem they need solved.

The same psychology exists for someone pulling out their card to make a purchase, even for $7 is very much the same as if it were $47. 

They have to know you to some extent, to trust you with that information, because they’re giving you more than just their email address.

For somebody, somebody that’s already in your world, you’ve already given them the free value.

Maybe they’re in your Facebook group, they’re on your email list. You’re talking to them on a consistent basis.

You’re building that relationship with them. 

That easy yes is going to be something on that lower ticket side and all the while, still trying to grow that relationship with them.

The key with offer creation at any level, is to make sure it makes the most sense to your customer depending on where they’re at on their journey.

Tip #3:  Determine The Customer’s Next Step

What are their next steps going to be? 

Let’s say we are talking to somebody that’s never met you before.

And we’ve determined, a no brainer offer would be something of high value that is free, and requires their email address.

An opt-in works really well.

This could be video series training, something that they can download, a free checklist, free roadmap, free guide, etc.

They are a potential customer in your world.

So what are the next steps for that person? 

After they opt-in, what are their next steps?

I recommend thinking along the lines of how you plan to continue the conversation and building a relationship with them.

Where are you showing up for your people?  A group, community or simply on your list?

That is where you continue to show up, add value, and then continue to make those next level offers to them that are paid.

That’s where you want them to then take that next step.

Think through what is each next logical next step for them to take to help guide your offer creation as you move forward.

The goal is to walk with them, give them what they need along the way whether free or paid.

No matter if they become a client or not, building a relationship with them is what’s most important.

Let’s Recap!

To recap on just how to create an offer for your online business, that really resonates with your people is:

1. Know the problem that you solve and where your customer is at – Remember, we’re not trying to serve or solve high ticket problems to somebody that’s just starting out on this discovery process and their journey.
2. Determine what solution makes the notes that makes the most sense and is a no for your people. What is the easiest yes?. Whether that’s free, or paid. 
3. Determine the next best step for your customers. If it’s a freebie, what is the next best step for them? How do you plan to continue to build that relationship? What’s the next best paid offer?

I hope this was helpful. These tips apply very much to crafting offers for Pinterest.  If you’re interested in getting your business started on Pinterest, make sure you grab your FREE Pinterest Kickstart Guide!