Client Journey – Top 3 Ways To Bridge The Gap

Your client journey is rarely a “one-size fits all” path to a purchase.

It’s SO much more than that.

Your clients and customers have problems…and you as a business owner can solve them.

BUT, your customers don’t know that…yet.

So how exactly to we go from being a complete stranger to a trusted source to those potential customers?

Simple!

We bridge the gap.

That’s what we are going to be covering today. The 3 ways you as a business owner can bridge the gap for your clients on their client journey!

Client Journey Tip #1: Meet Your Clients At THEIR Point A

Think about it like going on a road trip. Your home base is your point A in your navigation system.

This is YOUR point A.

Your navigator better be right there WITH YOU with directions and NOT across town at the coffee shop 🤦‍♀️

Because If’ you’re going to follow those directions, they have to come from someone who’s right there with you.

It’s the same for our customers.

They are at their own point A in solving a problem. The only thing they understand or are focused on is solving that problem.

If you as the business owner are able to show up and meet them at point A, with value you are building trust that sometimes will last a lifetime.

Client Journey Tip #2: Know What The Final Destination Is –> Point B

Your customers may not see or know what that point B (or ultimate destination is) depending on where they are at.

When you know, and fully understand where your customers are at with their point A, you as the business owner can better guide someone towards a solution or destination that will serve them the best.

Let’s say someone on Pinterest is just searching for a solution to DIY their own social media.

This tells us that they are likely early enough in business that outsourcing to a social media manager is not even on their mind.

They’re trying to solve the problem of marketing their business to book more business and make money through social. Their point A right now may be learning how best to create content and organize it.

How can you as a business owner meet them at this point A with a solution that will serve them based on where they’re at?

Tips on content creation and scheduling for the busy business owner? Maybe a free video and worksheet to get them started.

Boom! You’ve just added value, built trust, AND likely added a new member to your email community 🙌

THAT’s how this is done!

Tip #3: Map out the steps that would guide someone from Point A to Point B

When you know where you’re starting from, AND where you’re going…all that’s left to do is figure out how to get there.

What are the steps on the path for your client journey?

Let’s go back to the social media example.

If you’re a social media manager, your higher ticket offers are your done-for-you services, or maybe you have a VIP Day.

That newer business owner on Pinterest…she’s NOT looking to outsource right now.

She’s looking to get things started on her own until it make sense to outsource, or hire help in some capacity.

So we’ve determined that based on where she’s at right now, creating a path to having her join your email community would be the best point B for her to start.

As a result, we can think through the steps to get from that point A to point B.

THAT becomes your marketing plan, customer journey and sales funnel.

If this was helpful and you’re looking to create this customer experience using Pinterest marketing, click here to get your FREE Pinterest Kickstart Guide!