Having a Pinterest strategy when you set out to market on Pinterest is key! All of your efforts on Pinterest come from your strategy.
It’s your guide to determine what’s working and what isn’t in your Pinterest marketing. As a business owner, anytime you invest in anything for your business, you have to make sure it’s working efficiently.
Otherwise, your bigger costs are lost time and likely money in your efforts.
Here are my top 5 Pinterest strategy tips to help keep Pinterest simple in your business!
#1: Organize Your Workflows
Your workflows consist of the tools and resources, plus the checklists of tasks that need to be completed daily, weekly, monthly and quarterly for marketing on Pinterest.
Having a set of reminders of what to complete is crucial to staying organized, and knowing how well your strategy is working for you.
One of my favorite organization tools (outside of a pen and paper checklist) is Trello. It’s one project management tool that helps me keep my Pinterest strategy workflows organized, and reminds me what I need to complete.
Trello is a free tool you can use, but the key is getting your workflows set up and organized in whatever system works best for you.
#2: Use pre-made templates for pin creation
Pinterest is a visual search engine and therefore LOVES fresh content. This is why I choose to create multiple pins for each piece of content I create.
I will also say that I am not a graphic designer, yet I am able to produce visually appealing pins using pre-made templates in Canva.
When you are creating Pins for a blog post, course launch, or even products; using a premade template will help save you time.
Canva is also another free tool!
The premade Pin templates in Canva are set up for Pinterest’s requirements of an optimized Pin. It takes a small amount of time on the front end to design templates specific to your brand, but saves you time in the long run!
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#3: Use a scheduling tool
I cannot emphasize enough how much a scheduling tool will save you SO much time in your pinterest strategy.
Marketing on Pinterest does require daily consistency in the content you are adding. There are manual pinning strategies out there, but a scheduling tool will save you the time of having to pin everyday manually to your account.
I recommend you also learn about manual pinning. It’s definitely something that can help supplement your Pinterest marketing!
In choosing a scheduling tool, make sure you choose one that is approved by Pinterest. There are many options out there, but unapproved tools can put you at risk of having issues with your account.
Hands down, the best tool out there is Tailwind! They offer a free trial, but it’s a paid tool that is worth the time, money and headaches you save!
#4: Batch Your Work
As with many other things in your business, batching your work with Pinterest will also help keep things simple.
If you have a blog, you likely already know the value of batching your content creation, editing and graphics creation.
If you have a digital course, you also know the value of batching and streamlining the time you give to your students, your email campaigns or any updates you need to make to your course.
Batching your work is just as important with your Pinterest strategy.
If you have pins to create for your content, products or services, time blocking to complete those tasks for the next 2-4 weeks is what I recommend.
Here is where you see some overlap from what I mentioned above!
Time block and batch your graphic creation workflows. Create those pins for the next 2-4 weeks using your pre-made templates!
Next, timeblock and batch your scheduling using your scheduling tool! Get a mix of your content plus high quality curated content scheduled out in your scheduling tool!
Having your workflows organized, templates made, and scheduling tool set up will help make your Pinterest strategy a breeze!
#5: Check Your Analytics Monthly
It’s always important to check your analytics at the end of every month. This data will give you critical information to help you determine what’s working and what’s not in your Pinterest marketing.
This information will help you decide what to do more of and what to do less of as you continue to work on your Pinterest strategy.
It also gives you more ideas of what you can create for your audience in the future.
Key places to check analytics include: Google analytics, Pinterest and Tailwind. There may be some variation in numbers from each source.
However, as a whole, you will be better able to make adjustments to your Pinterest strategy for continuous growth in your traffic and leads over time!
Pinterest marketing and Pinterest strategy can be overwhelming! If your customers are on Pinterest, your business needs to be on Pinterest!
These 5 tips will help get your initial strategy up and running on Pinterest, without too much hassle.
However, if after reading this you are open to working with someone to efficiently manage your Pinterest marketing, I offer monthly and one time Pinterest marketing services!
If you are open to learning a little more about how I can best help you, click here to fill me in on you, your business and your goals!
Are you open to speaking with us to see how we could best help your business Pinterest strategy? If so, click the botton below and tell us more about your business and goals! Our mission is to help small business owners like you grow and scale your business online using Pinterest! We look forward to speaking with you soon about your business!
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